Vipets (Virtual Pets) was a brand developed to a game focused on the care of a virtual pet, dealing with concerns as its health, well-being, food, and leisure. The game is aimed at people of all ages that would like to have a pet, but do not have the available time to care for one.

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The visual identity seeks to unit the feeling of friendship and harmony, based on the company’s mascot. Colors also contribute to the development of these sensations.