The visual identity of “Contini Representações” was developed from a redesign of a previous project to update the new platforms and new formats. The serif typography helps to demonstrate the traditionalism of the brand and takes the history that the company has developed over the years. In contrast, the symbol and the use of the blocks demonstrate the adaptability of the brand and the solidity with which its values were constituted. Orange and brown colors demonstrate confidence, receptivity, and originality.

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The brand was designed in two versions, so that its use includes graphic productions on a small or larger scale and digital applications in various formats.