Erótica LAB is a model laboratory, research and discussion group that operates in a transdisciplinary mod, involving a lot of areas with scientific and marketing issues about gender, pleasure, sex and eroticism.

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Your visual identity was developed to bring up the dense and deep atmosphere as the field that involves taboos subjects: sex an eroticism. Based on neon signs for nightclubs and motels, the lettering was carefully elaborate to contrast these references with the playful and judicious way in which these themes are worked in this laboratory.

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The use of motion design for apply an identity in motion collaborate to the neon aesthetic and enable use of several resources on dark background.

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I also developed the Erótica LAB website, found HERE!