Client: Duratex

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Direction: Magush Soluções Criativas

 

Designers:

Guilherme Cardoso Contini

Cahenna Salles

Nathalia Torres

Rafaela Mauro

Raíssa Rodrigues

Arissa Ito

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Audiovisual Production (video 2):

Esfera Produção Audiovisual

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Collaboration:

Rosana (2dcb Agency)

AEON FabLab

Sagui LAB

Guto Requena

Rita Wu

Vitor Marchi

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“Duratex Transforma” was a communication campaign developed by me and the team I was part of: “Magush Soluções Criativas”. All the materials produced were part of the “Da Classe Ao Mercado / De La Clase a La Cuenta” Program (Class to Market Program), a partnership between the UNESP – Bauru, in Brazil, and the University of Sevilla, in Spain. Throughout the program, students from different  communication courses come together and develop creative agencies. These agencies need to develop communication pieces for a real customer.

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“Magush Soluções Criativas” won the 3rd edition of “Da Classe ao Mercado” with a communication campaign called “Duratex Transforma”, and its client was the Duratex Company from Brazil, in the wood and furniture segment.

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The communication campaign was all prototyped in the materials shown above. Any other development and application are confidential and, therefore, does not appear here. The campaign intended to demonstrate the transformation potential of Duratex wood in the lives of people and employees. The highlight was the decision to create a Fab Lab Duratex with public access, in order to bring the customers closer.

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Here it is possible to observe the development of the visual identity, the pieces for social media and two videos. The first video talking about the potential for wood transformation and prototyping, developed as a study for the final video. The second video was a partnership with “Esfera Produções”, a production company that helped capture the videos and edit the material based on our planned strategic content. In this video, we have a series of interviews to talk about the need to develop a collaborative space for the company.

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The visual identity project can also be found in my logofolio HERE!

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