The Pivo Ice Cream Shop project was developed in a team as a complete personal project. The visual identity focuses on the seasonality of the company and aims to use simple and replicable patterns in conjunction with pastel tones representing the seasons. Numerous graphic materials and projects were developed with applications of the brand for  the study of the dynamics of its in different formats, orientations, and materials. The brand translates lightness, comfort and confidence in every detail created.