The “Eny’s Bar: The Game” project was a virtual reality game project developed within the university (UNESP) in partnership with students in the class “Games in virtual environments and virtualization of the body” taught in the Post-Graduate Program in Media and Technology from FAAC-UNESP. The visual identity was use in the game developed in virtual reality, on social media and in the project’s e-book (the e-book was made by me and can be found HERE).

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Me, Erótica LAB and Design student Tainá Rodrigues elaborated the visual identity inspired by the ancient and circular neon signs widely used in brothels, motels and theaters indicated by the organizing team. The strong and contrasting colors bring dynamics to the neon aesthetic and atmosphere of mystery. The rhythm of the logo also represents the failures of neon lights that are already in use.