Professional Visual Identity developed for own use. Based on the colors orange and dark blue and the development of shades of purple in the gradient, the brand demonstrates the dynamics and surprise characteristic of the current field of design. The logo is animated, with a small particle multiplying and becoming the final version. The gradient background frames the nickname “Gui”, which is easy to understand and approach with the public. Below, a rectangular frame is alternated between the surnames, giving the necessary dynamics to the presentation. Lightness, speed, dynamics and surprise are some sensations that the brand brings.